Selling Dapper Dan in the Coen Classic

The new age of consumerism in “O Brother, Where art Thou?”

Brand Competition in O’Brother, Where Art Thou?

George Clooney’s character is obsessed with Dapper Dan Pomade, a fictional hair styling product that creates his sleek, shiny, combed-back hair. Clooney makes a scene when the shop clerk sells him FOP Pomade, because from his perspective only Dapper Dan will do.